4th September 2024
Own Correspondent
Absa Bank Botswana has launched two transformative campaigns aimed at enriching the lives of its customers while reinforcing the bank’s purpose, ‘Your Story Matters.’
Retail Director Valeta Mthimkhulu said, “Our current campaigns are not just promotions; they are stories of real people whose lives can be transformed,” Mthimkhulu shared. “They demonstrate that banking is not merely about transactions—it’s about connecting with the people behind the accounts and supporting their dreams and aspirations.”
During the engagement, Absa announced the launch of the Win a Moraka Savings Campaign, a six-month savings drive running from June to November 2024. This initiative is designed to encourage a culture of savings among Batswana by rewarding four lucky customers with one Ram and four goats or sheep. Through this campaign, Absa aims to foster financial stability in local communities by promoting prudent savings habits and celebrating those who prioritize their financial futures.
The second initiative introduced was the Card Usage Campaign, offering even more opportunities for customers to win. Each month, five customers have the chance to win P50,000, culminating in an exciting grand prize—a brand-new bakkie—at the end of the campaign. This initiative is part of Absa’s ongoing efforts to enhance the value and benefits of using its card products, encouraging customers to engage more deeply with the bank’s suite of innovative financial solutions.
“At Absa, we believe every customer has a unique story, and our role is not just to understand these stories but to actively help shape them for the better,” Mthimkhulu continued.
“Our brand promise, ‘Your Story Matters,’ reflects our dedication to delivering a banking experience that is not only efficient and convenient but also deeply personal and empathetic. We strive to build lasting relationships with our customers by understanding their needs and aspirations and offering solutions that make a real difference in their lives.”
Mthimkhulu also emphasized how these campaigns align with Absa’s broader strategy of promoting financial inclusion and economic empowerment in Botswana.
“We want to be known not just as a bank but as a partner in growth, someone who stands by our customers through every challenge and every success,” she added.
The media engagement provided a valuable platform for Absa to connect directly with its stakeholders, demonstrating the bank’s commitment to transparency, community engagement and mutual growth. It was not merely an opportunity to showcase new campaigns but also to reaffirm Absa’s dedication to innovation and customer-centric solutions.
Absa’s representatives encouraged attendees to share these campaign opportunities widely, inviting more customers to participate in the exciting prospects available.
“We are excited about these initiatives and believe they are just the beginning,” said John D’Souza, Head of Retail Products. “We look forward to more such opportunities to connect with our customers and celebrate their stories with them” he added.
As Absa continues to innovate and introduce new opportunities for customers, these campaigns are a testament to the bank’s unwavering commitment to the community.
The initiatives represent not just a chance to win prizes, but a sincere effort to add value to the lives of those they serve, fostering trust and loyalty among customers.
